UX Knowledge Base

Heatmaps

Heatmaps

Heatmaps are one of the most powerful tools when it comes to UX Analytics.They are a graphical representation  of where a user or users have clicked, scrolled to, mouse hovered or looked at, on a page.In its most basic sense, heatmaps are a graphical representation of the user's interactions on the mobile screen using colours. Warmer colours indicate the highest activity whereas colder colours indicate the lowest activities.

Basically, heatmaps record your activity and display the areas where you tap the most and spend the most time. By aggregating user behaviour, heatmaps collect data and give the Product Managers and UX designers an understanding of the users' interactions.

Testing your assumptions using heatmaps is a smart move that helps you determine whether or not your visitors are flowing down the conversion funnel.