Throughout my life, I have come across people who just love to read.I have seen their eyes light up like a christmas tree whenever they think of reading.In fact I am one among them too. I feel books have the magic of taking us to a different world in itself.
Saying that, from childhood, books have been a part of our life. Growing up, some of us are not really in touch with them like we used to.
In our series of articles on Product management, this one is all about the interesting books we came across on Product management.
Not someone into reading books? No worries.
What is that something with companies like Facebook, Netflix, Google and Amazon making people from all over the world love their products? This is what Marty Cagan explains in this book.
He talks about everything from how to discover products to delivering them to the customers for all business. Be it an early stage start-up or a well established company, he has explained it all.
Coming to leading and managing product teams, this book explains how to structure your product organization, scale it, how to build the product culture and much more.
Most interesting thing about this book is that all the concepts discussed in this book can be easily put into practice and you’ll be able to see prominent results.
You can get the book here: Inspired
There is an undeniable fact - A lot of new products fail. Building a successful product is very hard. There is no right or wrong way to do it. However, Dan Olsen with this book made it as easy as possible for anyone to understand the idea behind building products that customers love.
WiIth his diverse expertise across multiple areas such as UX, Marketing, and analytics, Dan touches in this book, all the aspects of the Lean product process. From explaining how to determine your target audience, building compelling product strategies, especially not to miss out on - deciding on Minimum viable product and prototyping it, it’s an outstanding reading experience.
We can see people showing so much love and interest towards this book, saying it has taken a beautiful practical approach more than just theories. Also, the author has taken the readers through a step by step approach making it an easy read for beginners as well.
Buy the book here: The Lean Product
Hooked by Nir Eyal is not just for Product managers, it is for designers, marketers, founders and anyone who wants to understand the user behaviour that influences the product decisions.
As the name says in itself, this book explains the underlying habits or the behavioral patterns that are keeping us hooked to certain products.What’s in there that is making us behave so. It does talk about behavioral science and psychology. However, Nir made sure it is written in simple words that is unambiguous.
This now clearly backs the pattern behind us going back to certain products again and again and not feeling comfortable with the others. It is a must-read. Sure you’ll love it too.
You can get the book here: Hooked - How to build Habit forming products.
Melissa Perri, the believer of building great product management teams is the key to building great products, explained beautifully the need to focus on outcomes rather than just outputs.
Escaping the build trap emphasizes the need to focus on the user's needs than only prioritizing the features.
Melissa backed her ideas and concepts with case studies which is making the read very insightful and interesting for the readers.
With Escaping the build trap, Melissa literally makes us part of her experience throughout the read
You can get the book here: Escaping the build trap.
Product Management for dummies is a heads-up for anything you’d like to learn in Product management. According to the authors - Brain Lawley and Pamela Schure only a tiny fraction of people are trained for this vital role of Product manager.
As it claims, it is a great read for product managers to upskill themselves and manage products effectively.
The book throws light on areas like creating a winning strategy for the product, analyzing market and customer feedback, communicating requirements to other functional teams.
Link to buy the book: Product Management for Dummies
In today’s age, it is important to stay updated and keep learning. Some have the time and interest to read and learn from books and some don't. It is purely based on people’s interests and choices. We hope these suggestions will add value to your reading list :)) Also all the very best with your product management career.
A podcast or a Facebook group, it's a great opportunity to be able to learn from the community and help each other grow. Here are the top 5 Podcasts for product managers that are so cool just like you.
Do you wish to know what all users encounter while using your mobile app? Session replay helps accomplish that simply by making you aware of what all users do on your app.
If you have an app for your business, then it is vital that you continuously monitor how the app users are engaging with it. Failure to understand a customer often leads to failed businesses, so make sure you know your customers well.