Mobile applications have taken the world by storm. People are becoming increasingly dependent on mobile apps in their day-to-day routine. You want to look up a good restaurant, book tickets to a movie, order food – you have an app ready to help you with that. Our mobile phone is the most important device that we need to get our work done in the quickest possible time.
This begs the question, “What will the mobile app experience look like in 2021?”
Gartner predicts that mobile apps are projected to have the most impact on the success of businesses by the end of the year 2020. This is due to the fact that user touchpoints will rapidly increase in frequency and at the same time expand across different device types.
A new expansion strategy became popular with businesses reaching out to their customers via multiple touchpoints. For example, restaurants were not just confined to physical places but also expanded on a mobile app, web app, and in many cases, on social media as well.
With such platforms expanding their horizons as per user expectations, a new age of multi-experience is taking over. This is enhancing the value proposition of brands as well as providing customers newer ways to interact with businesses.
With more than half your clientele coming via such mobile applications, it’s only fair that you start tracking the performance and popularity of your application. The market is booming with mobile app analytics tools that offer multiple features like user churn rate, daily active user (DAU), monthly active users (MAU), conversion optimization, session length and so on. Identifying and selecting the right app analytics tool for your business is a time-consuming process but it will definitely pay off in the long run.
We have done our due diligence and assembled a list of highly recommended mobile app analytics tools that may be suitable for your company.
Firebase (backed by Google) is an all-in-one platform for monitoring analytics, crash reporting, hosting and performing A/B testing. Firebase Analytics in particular offers four properties to monitor These are crucial to improve your app’s performance – Events: These are triggered when a user clicks on anything in your app, User properties: These are characteristics of your users, Conversions: When people sign up for something, make a purchase, or download, Audience: Segmented groups of users that are defined by characters and events.
Another major feature of Firebase is Google Analytics, a free and extremely popular analytics solution. Analytics integrates across Firebase features to form an unstoppable combination and provides you with unlimited reporting for up to 500 distinct events using the Firebase SDK. These reports help you analyse clearly how your users behave, which enables you to make data-driven decisions regarding app marketing and performance optimizations. Read more on how to integrate Firebase Analytics with UserExperior here.
UserExperior is an all-in-one session replay and mobile app heatmap tool. These two useful features enable you to view the whole experience from the user’s point of view. The monitoring, capturing, recording and replaying of the user’s session helps you keep track of all the activities in the order that they occurred and allows you to quickly identify what went wrong. It also provides actionable insights on how the app performed during the session. It has another unique robust feedback mechanism that helps you understand the reasoning behind the user’s actions within the app
Amplitude aims to be the go-to product intelligence platform that helps teams convert, engage, and retain customers. With delivering insights for more than 40,000 products, it is an advanced quantitative analytics tool that provides features such as real-time analytics, user segmentation, retroactive funnels, and retention rate detection. Read more on how to integrate Amplitude with UserExperior here.
Delving deep into product analytics and innovation, Countly provides state-of-the-art features to understand and enhance all of your customer journeys across platforms – web, desktop and mobile applications. Countly eliminates the need to depend on several products to gather all the information that you require. Some of the features that it provides are powerful plugins such as user profiles, push notifications, app crash analytics and attribution, all of which you can access from a single secure dashboard
AppsFlyer is a marketing analytics and mobile attribution platform that provides attractive features like user acquisition attribution, people-based attribution deep linking, smart banners and of course, performance metrics. This tool enables you to attribute every touchpoint across the user journey, which helps you understand the user experience from end-to-end. AppsFlyer boasts of intuitive dashboards, real-time data, and full-featured raw data reports that are useful insights to have in any mobile app marketers corner. Read more on how to integrate Appsflyer with UserExperior here.
The three main goals of any mobile app marketer is to bring as many users as possible to your app, retain those users and lastly, convert them. Adjust can help with all of those goals and enables you to do so much more with its advanced in-app analytics. Understand your users and their intent, and make smart marketing decisions that boost conversion, retention and lifetime value. It provides user acquisition insights, cohort analysis and aggregated data on a unified dashboard.
MoEngage helps you delight customers and retain them for longer. With MoEngage, you can analyze customer behavior in depth and surprise them with personalized communication at every step across their lifecycle. It is a mobile and marketing analytics tool that focuses on helping your users discover your product value faster. Read more on how to integrate MoEngage with UserExperior here.
Mobile app analytics tools can be very useful, provided you select an appropriate tool for your business. They help you to improve your product and create long-lasting customer relations, with a high retention rate. Read more about the importance of mobile app analytics tools here.
A podcast or a Facebook group, it's a great opportunity to be able to learn from the community and help each other grow. Here are the top 5 Podcasts for product managers that are so cool just like you.
Do you wish to know what all users encounter while using your mobile app? Session replay helps accomplish that simply by making you aware of what all users do on your app.
If you have an app for your business, then it is vital that you continuously monitor how the app users are engaging with it. Failure to understand a customer often leads to failed businesses, so make sure you know your customers well.